saying that something is easy is easy. fyi these guys are already profitable and killing it money-wise. also take look at their page structure - they are not even optimizing for pageviews- you can scroll and see tons on pics on one page. 9gag is killing it by all metrics, and have some great products to intro in upcoming months.
disclaimer: I obviously dont work for 9gag, but I know the founders, since they are from the same yc batch.