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Meta has always been hit or miss on recruitment. I don’t see much value in engaging with their recruiters at all given how flaky they are, it might be better to just go with an internal recommendation.

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do internal recommendations not end up in the same pipeline (+/- one step)? Or is it that with internal recommendations you at least have someone on the inside following up?

Same pipeline, but if it's a friend who wants to work with you then you have someone who is not in recruiting who you can ping for updates if the process gets stuck.

Depending on the company, there may even be referral bonuses so there's a financial incentive for your "insider" to follow up.

For Meta in particular, I believe there are no referral bonuses anymore FWIW.

I just assume there was a ton of turmoil internally after layoffs and the outcome of that was me being ghosted.

I was ghosted even when they were aggressive in their hiring, so it’s not just that. They even come back and try to recruit you again while you are being ghosted, it’s insane.

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