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That was true for Trump 1. This time round, things appear to have changed. The CEOs of these companies sitting front-row at the inauguration is the most visible sign of their newfound mutual love. MAGA have found out these companies will just bend to their ideological will in the interest of shareholder value and it shows.

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Maybe in future, but for now these companies are not liked in MAGA-land, and simply attending the inauguration of a president hasn’t really changed anything.

It has demonstrated those companies willingness to comply. I don't agree that "it hasn't changed anything".

It may not have changed how the rank and file see them, but that's not who they are currying favor with.

Not just for Trump 1. It was true right up until January 1 of this year. Their "conversion" just started and it remains to be seen whether there is any depth to it or it's a publicity stunt to avoid Trump's ire over the next 4 years.

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