That is not the stated purpose of the law and there is recourse built into it. Too often folks view these laws as binaries where none exists.
Recourse doesn't matter for a sole proprietorship. If they have to engage with a lawyer whatsoever, the site is dead or blocked because they don't have the resources for that.
The "stated purpose" is irrelevant. Even if they are being honest about their stated purpose (questionable), the only thing that matters is how it ends up playing out in reality.