That post is a good example of what is wrong with blogs. It's basically an interesting intro without a body, 'cause, you know, blog entries are 500 words or less.
The bottom-line is that you have to entertain online. No entertainment, no visitors. And people aren't entertained when they see a big wall o' text.
If you were even slightly entertained, I'll bet you give his blog another chance next time.
Really, I'm not sure what more he could have said, beyond setting the stage for a grander story.
I wouldn't even say that. Blogs are blogs. They are a certain medium with certain styles & certain breakable 'rules.' Evolution & survivor bias ensure that most blog posts read are the types of blog posts that are appealing to the the people reading them. I see no problem with that. Same goes for novels, biographies, essays, magazine articles or pretty much any category of writing. Nothing wrong with that. A blog within the framework of the style is definitely a useful one to have out there.
I agree because I think this is another way of searching for authenticity in all our decisions: "complacency" is another way to say you're not re-evaluating the choices you've made.