Good to know - neither the parent nor the article mention this. h2c seems to have limited support by tooling (e.g. browsers, curl), which is a bit discouraging.
EDIT: Based on the HTTP/2 FAQ, pure h2c is not allowed in the standard as it requires you to implement some HTTP/1.1 upgrade functionality: https://http2.github.io/faq/#can-i-implement-http2-without-i...