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saw someone point out how they could have framed it as a way to reward good workers, but instead they showed how they can go after people underperforming. Just bad framing and shows how out of touch they are

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Out of touch? The people offended by this are not their target customers. I imagine there are far fewer managers sitting around thinking, "I need a way to identify my good workers so I can reward them" than managers thinking, "I need a way to tell when my workers are not working."

If we're being real here: it's excellent framing for their customers who very likely does this but slower (and with an equal amount of empathy). The framing is excellent in terms of the basics of pitching: know your audience identify bottlenecks, present a solution to remove bottlenecks, and clearly demonstrate how.

The optics of presenting this in a public domain full of people who relate more to the factory worker than the middle manager is indeed tonedeaf, though.

Are factory managers that dumb that they can't figure out what its actually for?

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