For example, this particular news update about FF is misleading, as the version they're proclaiming to be exclusive is already available on iOS in the US(and can be played on a TV too), so they're adding caveats such as "on a console on the TV in the US".
A significant portion of the Kickstarter audience may not be knowing the above and might think that this is a big exclusive coming to the platform. The utter hype surrounding this is immense, and not much is ready. While this does not mean that they're going to fail, it sure is hard to execute and they need to show more before hyping the platform to raise even more money from the ordinary users.