> Wrangling means that you don't need to know whether the most popular tag for your new fanfic featuring Sherlock Holmes and John Watson is Johnlock or Sherwatson or John/Sherlock or Sherlock/John or Holmes/Watson or anything else.

"Featuring". Yes Wired that is a technically accurate description.

They could have tried Steam, but I don't think it works as well. Although they did start with the pure freeform one and switched to a managed one the next day.