Okay, so you're talking about an additional premium/first class bus service, rather than a change to the existing service? I suspect that that is doomed, because class-segregated intraurban transport _used to be a thing_ (albeit largely on metro and commuter train services, not buses), and it's died out virtually everywhere in the world; when offered the choice of paying X or 3X for the same journey with better seating, people just don't want to do that for short journeys.
For instance the Paris Metro system used to have a first class carriage, until I think the late 80s.
And this would actually be worse, because you'd be talking about separate, likely less frequent buses. Most people will just get on the first thing that comes along, unless it's more expensive.
In general, on transport, people will pay a premium for speed; _express_ bus routes can charge a premium. For instance going to the airport I can take the city bus system for 2 euro and take over an hour (I'm on the wrong side of the city) or an express service that takes 20 minutes but costs 8 euro. I take the express one, and so do enough other people that it stays in business. And they'll pay for better seating for _long_ journeys. But 'long' appears to mean "at least an hour" and possibly "at least two hours".
(Semi-anecdotal evidence of this; in Ireland, a small country where most rail journeys not involving a transfer are <2 hours, first class _used_ to be a thing on trains, but it has been withdrawn from all services except Dublin-Belfast (2 hours) and Dublin-Cork (2.5 hours) because people simply weren't using it. You also see this with air travel; non-budget airlines have been cutting non-economy seating on short routes for years because it's hard to sell.)