The price is obviously 15-30x that of 4o, but I'd just posit that there are some use cases where it may make sense. It probably doesn't make sense for the "open-ended consumer facing chatbot" use case, but for other use cases that are fewer and higher value in nature, it could if it's abilities are considerably better than 4o.

For example, there are now a bunch of vendors that sell "respond to RFP" AI products. The number of RFPs that any sales organization responds to is probably no more than a couple a week, but it's a very time-consuming, laborious process. But the payoff is obviously very high if a response results in a closed sale. So here paying 30x for marginally better performance makes perfect sense.

I can think of a number of similar "high value, relatively low occurrence" use cases like this where the pricing may not be a big hindrance.