They didn't come up with program out of nowhere, it's been well studied those groups had less connectivity and broadband availability.
https://pmc.ncbi.nlm.nih.gov/articles/PMC10688393/
I'm not sure what your point is here besides that you dislike inclusion. The point of the program is to level the playing field by offering broadband where it might not normally have been profitable to expand.
Outreach shouldn't slow anyone down. The cost of doing some marketing and data analysis is probably miniscule compared to the actual infrastructure build out.