> I genuinely am struggling to see what the product is too.
They're nice for summarizing and categorizing text. We've had good solutions for that before, too (BERT, et al), but LLM's are marginally nicer.
> Is there a market of people clamoring to use/get anything GenAI related?
No. LLM's are lame and uncool. Kids especially dislike them a lot on that basis alone.