* It is an investment of money
* There is an expectation of profits from the investment
* The investment of money is in a common enterprise
* Any profit comes from the efforts of a promoter or third-party
https://www.findlaw.com/consumer/securities-law/what-is-the-...
If you read further in the SEC statement, they explain why typical meme coins fail the Howey Test.
> [T]he promoters of meme coins are not undertaking (or indicating an intention to undertake) managerial and entrepreneurial efforts from which purchasers could reasonably expect profit.
They should probably be regulated as a gambling game, though, and can sometimes be used as money laundering or bribery, as a way to pay the original sellers without revealing what they’re really paying for.
However, kicking them out under that legal theory doesn't mean that there's no other way to stop them. I'd say it just got a lot easier to prosecute anyone pitching a memecoin as a way to "get in on crypto" and make money just got a lot easier under the much less exotic legal theory of plain and simple fraud.
(Sometimes we ask for too many specific laws specifically outlawing this or that when all we really need is good ol' fashioned "fraud"; you said X to entice someone to buy a thing and X is a lie, here comes the hammer.)
I'm quite sympathetic to the SEC here. Theories about how BitCoin may gain or lose value, or the Ethereum chain or other contract chains, are one thing, but when the value proposition of a coin starts and ends with "It's named after a celebrity!", that's just so much vaporous nothing.
> A disclaimer said that the coin was "not intended to be, or the subject of" an investment opportunity or a security and was "not political and has nothing to do with" any political campaign, political office or government agency.[6] The terms of the offering prohibit coin buyers from joining any class-action lawsuits against the project and assert indemnity against any claims.[8] Trump promoted the coin on the night of its ICO while a "Crypto Ball" was underway.[9]
> After its launch, its price soared by over 300% overnight.[10] Within two days, it became the 19th most valuable form of cryptocurrency in the world, with a total trading value of nearly $13 billion, and a total of $29 billion worth of trades based on a $64 value of each of the 200 million tokens issued by the afternoon of January 19th. The New York Times reported that Trump affiliates controlled an additional 800 million tokens that, hypothetically, could be worth over $56 billion, potentially making Trump one of the richest people in the world at an estimated net worth of $63.8 billion.[11] On January 19, 2025, Trump's wife Melania launched her own meme coin, $Melania.
So the promoter of the meme coin, Trump, could not reasonably expect a profit? And because of this, he can make billions overnight on cryptocurrency without being subject to SEC regulations?
Anybody who wants to bypass SEC regulations just needs to base their cryptocurrency on a meme and claim no expectations of profits...
Edit: I'm wrong about the expectation of profits part. It's assumed that the purchaser should have no expectations of profits.
So the promoter essentially just need to claim the cryptocurrency is a joke to not be subject to SEC regulations.
Not that I would ever light my money on fire like that...
That's basically a circular definition of what a memecoin is, and doesn't encompass a lot of the tokens that have been created so far, especially if you weight them by their market cap. In other words, it doesn't cover the most relevant tokens (which you would still call memecoin without this new (re)definition).
Functions as designed.
https://www.web3isgoinggreat.com/?id=milei-memecoin-promotio...
https://www.latintimes.com/crypto-trader-shot-himself-live-x...
https://defector.com/the-hawk-tuah-memecoin-rug-pull-is-the-...
https://beincrypto.com/kanye-west-barkmeta-meme-coin-controv...
https://beincrypto.com/libra-meme-coin-linked-to-melania/
https://www.ccn.com/news/crypto/child-streamers-30k-crypto-r...