This layer itself will inevitably see its cost come down per unit of use on a long road towards commoditization. It will probably get better and better and more sophisticated but again the value will be primarily up stack, not accrued primarily from a company like this. It's not to say they couldn't be a great company... even Google is a great company that has enabled countless other companies to bloom. The myopic way people look to these one size fit all companies is just so disconnected from our economy works.