If I had a dollar for every time I've seen someone embrace cyberpunk aesthetics while misunderstanding its ethos, I'd have enough money to buy my favorite social network and run it into the ground.
Re: embracing aesthetics while misunderstanding ethos - I've noticed this about religion too. There is frequently a divide between subscription to deep ethos and social aesthetics and the latter often seems more popular.
This is especially puzzling to me with Christianity considering that a fair bit of the New Testament (and some of the Old) appears to be a criticism of exactly this problem and attempts to transcend it.
It might be that style over substance is a long-running human problem.
Standardization is useful for scaling.
If you pull it off right, you can get a 2-for-1 deal on the social network and parlay the result of your ketamine bender into a role as Shadow President.