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Paul Graham has an essay on this subject from 20 years ago that's still very relevant.

>Of the stories you read in traditional media that aren't about politics, crimes, or disasters, more than half probably come from PR firms.

Probably closer to 100%, in the sense that everything you read is being pushed by someone, but accurate nonetheless.

In some sense, I supose, but that's now how I woud characterize traditional media covering e.g. natural disasters.