If this “lithium-mediated ammonia synthesis reactor” is really so much more efficient, surely incumbent nitrogen plants would be camping on the sidewalk to be first in line?
Maybe it’s different elsewhere, but here farmers don’t use daily applications of small amounts of pure ammonia, they get an armada of co-op spreaders to deliver and apply dozens-hundreds of tons of dry blend in one big shot and then do nothing for months. There’s a reason production is so concentrated, and it’s not because farmers haven’t realized air is the main ingredient.