So a business owner who describes their operation as "more cowboys than drones" to a British audience may not be conveying quite the message they intend.
So a business owner who describes their operation as "more cowboys than drones" to a British audience may not be conveying quite the message they intend.
The article does not pick either type as the better one. It only says that each sees the other as a problem, but both have both positive and negative facets, and both are necessary, and whichever one you are, you are actually a source of both positive and negative forces, and so is the other.
But the UK is the most populous English-speaking country in Europe, and the second most populous in EMEA as a whole (after Nigeria), and the only English-speaking G7 member in the region. If an EMEA-based company is looking to do business with UK customers (which I don't doubt is a less enticing prospect than it was, thanks to Brexit), it would be advised to avoid associating itself with the word "cowboys" in anything other than a literal sense.