It’s only rational to start a nuclear war if a country faces a direct existential threat: i.e. a significant percentage of the population will be killed or conquered and enslaved. The perceived outcome of nuclear war (widespread devastation) has to be preferable to what would happen otherwise.
Conflicts over territories at the far fringes of a great power’s sphere of influence (or desired sphere of influence) obviously don’t meet the bar. If it’s trivial to call your bluff, it’s probably better not to bluff.