Success for Voizin seems to be in minimizing the non-financial frictional cost of connecting asmuchasfeasiblepossible - and doing so without being obtrusive. It'll be cool to see what they come up with. (It's always so interesting to me that people realize mutual value in something, yet never "cash-in" on that value because they're too afraid to take the first step...)
Voizin's pivots could save them 18.6 million building the wrong thing...