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I've been shopping Ford Mavericks and they have no incentives other than a 3 year lease. They are hot because they are filling a market niche that is in-demand. Incentives are priced accordingly.

Low demand, high incentives. High demand, low incentives.

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There's speculation that Ford doesn't make enough Mavericks because they don't want to erode F150 sales. The Maverick is a sweet little truck.

The maverick cuts into their f150 sales and they under priced it initially. They have been raising prices steadily and they the trucks still sell out

They also have annual sales of ~140k globally. The Y is closer to 1.2M.

Even in the US, the Y sells ~2x as many as Maverick.

Ford can't make them fast enough, apparently

Something tells me that the model Y wi be selling dramatically less in the coming years.

That's why Tesla is releasing the cheaper Model Q later this year.

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