Noooooo you can’t just run independent experiments you need institutions and phds and bureaucracy and gold plating nooooo
The New Yorker's paywall has successfully obscured the origin of the joke, so that's on them, as far as I'm concerned.
Well, instead of an actual web link, you could just mention that it's from the New Yorker.
(From a vaguely-remembered 1990s-era ad campaign that I thought was excruciatingly self-indulgent at the time, but which evidently worked.)
Comments like yours expose a particularly distasteful amount of hubris.