I sincerely wonder how long that will be true. Google was amazing and didn't have more than small, easily ignorable ads in 1999, and they weren't really tracking you the way they are today, just an all-around better experience than Google delivers today.

I'm not sure that it's a technology difference that makes LLM a better experience than search today, it's that the VC's are still willing to subsidize user experience today, and won't start looking for return on their investment for a few more years. Give OpenAI 10 years to pull all the levers to pay back the VC investment and what will it be like?