I hear this a lot but I've not heard any coherent explanation for how Musk's actions don't hurt the brand. Obviously as a billionaire being a big fan of the Republican party would hardly be a surprise, he could have supported them, even donated large sums to them without any significant backlash. But becoming a key part of the administration instantly alienates half of the country, and by extension the customer base. And that is before you get into his "Roman salute" antics.