I was legitimately surprised last time I went to a UK McDonalds, it was like they actually served food.
That is not the experience in other countries though, even in the US it is a pretty consistently shitty experience...
That is not the experience in other countries though, even in the US it is a pretty consistently shitty experience...
But half of relevancy is branding, the other half is delivering. McD has advertising dollars still (also they own other successful franchises such as Chipotle), and in some places in the world it's not crap. It's just another over-priced food chain with some weird marketing attached.
[0] https://finance.yahoo.com/news/mcdonalds-once-owned-90-chipo...