I instantly regretted after printing 100 pages and discovered the evil move: they deliver the laser printer with "introductory" toners that print 1/2 of the normal toner, and 1/4th of the big capacity. A quick google search revealed that while I got the printer with a nice rebate for 140USD... the toners will cost 280USD for a whole set(1500 pages version), and 480USD for the XL(3000 pages) version which is quite insane.
It's sad because the quality of print of this laser outperforms most I've used in the past(the color printing is fabulous), and the software seems to run really smoothly on it. It prints fast and well, it just happens to have an extremely customer hostile company behind it.
Thankfully apparently there is now a technique to extract chips from your existing toners in order to transfer them to a new set of generic toners... and one can only hope that the "terrajet" chips will soon be RE'ed by someone so we can get normal generics.
For reference, the printer is a LaserJet Pro 3302FDW, that uses 219/219X terrajet toners.