It's just a UPS with an app, as far as I can tell. The outlets are visible in the pictures, they're just hard to see.
Wtf would I care about managing the real time draw from the grid for a tarted up UPS
If I'm right, the copy on the website seems to assume the reader already knows about the whole "charge at night, discharge during the day" thing. Could use some reframing if the target demo is "the 99.7%"
I'm not trying to poo poo the product, just some honest analysis of what it can do and the cost or savings.