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The Lorem Ipsum example sucks for two reasons:

A) It's at the bottom B) No one will relate to it

The first thing I wanted to see when opening the site and reading "Beautiful emails to people that matter" was examples of those beautiful emails. Put examples to the top, and show "real life" examples, not Lorem Ipsum.

Otherwise, cool idea. Congrats on the beta launch and good luck!

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I agree. I am anti Lorem Ipsum but it is a placeholder for the time being.

We have some amazing templates that are part of the beta that are as beautiful and flexible as a lot of the Tumblr themes. The theme syntax is actually very similar too. Here is a draft https://github.com/Sendicate/sendicate-theme-docs

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