> When we moved S3 to a strong consistency model, the customer reception was stronger than any of us expected.

This feels like one of those Apple-like stories about inventing and discovering an amazing, brand new feature that delighted customers but not mentioning the motivating factor of the competing products that already had it. A more honest sentence might have been "After years of customers complaining that the other major cloud storage providers had strong consistency models, customers were relieved when we finally joined the party."