It's wild that the author points to all the Google people writing W3C specs as if that's a positive sign. I'm not quite pessimistic enough to say all those people are 100% corporate shills, but there's no reason to expect that the stuff that gets into the W3C via Google is somehow magically detached from Google's profit motives. Google's effect on web standards is largely just another form of icky "embrace and extend" shenanigans.