Coasting is exactly how I'd describe increase revenue by 6x in 10 years. "Coasting."
> Are they though? Why is TikTok a thing if Google is so great at what they do?
So your bar for success is having a perceptual monopoly on the whole world? Or just the digital world?
You're jumping to mental gymnastic to not acknowledge that Google has consistently grown while being highly profitable. It's a massive success as a company.