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Yeah because "apple" is a common term that people might reasonably expect two businesses to use. The point of trademark law is to prevent consumer confusion.

I am not a trademark lawyer and I haven't even looked this up but if Apple made a "The Beatles Laptop" then I would hope that defence doesn't apply.

The more interesting Apple trademark case was "iPhone", which was in active use by Cisco for their VoIP desk phones.

> This is why Apple didn't have to do battle with the Beatles until they got into the music business.

That went back to the Apple IIɢꜱ. https://en.wikipedia.org/wiki/Sosumi