It is extremely rare to meet a hijab girl in Turkey whose family never told her to wear one. For a woman, telling her to wear a hijab as she grows up is pretty much enforcement.
The suggestion was prohibiting the hijab in higher education and subsidizing it, as if the only barrier to conservative women attending an institution where they’re prohibited from dressing traditionally is their parents’ approval. That’s not the case.
But people who think it isn't forced are simply wrong.