It all falls down on Tim Cook. Can the board punish him for his decision to literally ignore Siri for the last 15 years? Even when ChatGPT entered the public consciousness several years ago, he still didn’t get the company going in the direction of Gen AI. This signals that he might not be fit for Apples current and future challenges. He failed to bring the car to market and Vision Pro headset has been DOA. And now the AI debacle.