- Make it generate cryptucurrency, so that the work is not wasted. Either to compensate for server expences hosting the content, or for some noble non-profit cause - all installations would collect the currency to a single account. Wasting the work is worse than these both options.
- An easy way for good crawlers (like internet archive) to authenticate themselves. E.g. TLS client side authentication or simply an HTTP request header containing signature for the request (the signature in the header may be based on, for example, on their domain name and the TLS cert for that domain)