This is not so simple. Even in the FOSS community, some people are allergic to copyleft licenses. I usually choose a license based on the practice of a community. Also, if you make the choice of copy-left in a world or copy-free is king, you are just isolating yourself from others. Often in big projects, you cannot alone, and the decision of license is a collective one.
I prefer the idea of regulating this mess: enforcing that everyone who has contributed to the success of a project - directly or indirectly - gets paid. It looks more fair and is based on merit - which this society seems to value.