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It's nothing new. See, for instance, "Go To Statement Considered Harmful", published by Dijkstra in 1968.

Though that name came from Wirth as editor. The original name ("A Case against the GO TO Statement") is somewhat less inflammatory.

Stop doing is all you need.

Since a long time ago, and I found a trend that in more theoretical fields, the more 'clickbaity' the titles are, e.g. TCS, machine learning theory, etc.

It didn't grief me as much. Just scroll to the conclusion.