Hacker News Reader

Comment by brettermeier | Hacker News Reader

But in big supermarket chains you overwhelmingly find Coca Cola or the cheap house brand of the chain, at least when it is about big bottles or sixpacks. Sure, supermarkets like Edeka may also have alternatives like Afri Cola or what those are called, but big masses are Coca Cola.

View on HN

As mentioned, not sure how much it gets consumed currently, lets see if we start going the Canada way.

yes but coca cola lost in the western market. they sell mostly in the poorer countries. dont forget its cheap as shit water with sugar. The premium feeling comes because of marketing

No it's still absolutely dominant in the western market - partly because they own a whole load of other brands, and they have absolutely unbeatable distribution. There's a few countries where Pepsi is more dominant. But the only place where a non-Coke/Pepsi soft drink is dominant is Scotland (AG Barr's Irn-Bru and other drinks). I think they even bought out the last other holdout (Peru's Inca-Cola)

Well, if you accept Irn-Bru as a Cola replacement then Germany already isn't a Cola country anymore. The vast majority of sodas consumed is rather of the Cola-Mix kind (there are two very common products named "Spezi" and a ton of smaller brands) and Apfelschorle. CocaCola dominates the Cola market only, the sum of all the other sodas is far greater.

Where are you getting those numbers from?

https://www.boeckler.de/fpdf/HBS-006670/p_study_hbs_368.pdf

That's a really good source (albeit from 2017), but while it does support your argument that sales by other companies dwarf those by Coca-Cola, the latter is still firmly in first place, with 3.3 billion liters sold -- as much as the companies placed 2 to 4 combined.

I guess Coca-Cola will not be replaced in the top position in any short to medium timeframe. While they will dwindle, I don't think one big competitor will gather their market share, rather a lot of small ones.

I am from germany and this is true. I can remember the 90s and 2000s where coca cola was totally dominant and the only thing you can get in bistros restaurants etc. but now only cheap places like döners serve coca cola. what I meant is that they are still one of the most sold brands in western europe but not as dominant as it was with a steady decline. While in other parts of the world they can sell their sugarwater without regulation and thats where they make money. the rest of the world wants a taste of the free world drink.

Reply on news.ycombinator.com