Why should that be taken into account?
> don’t let other bullshit that isn’t relevant to the business affect your decisions
Why not?
If you only consider one aspect of a complex issue and make your decisions around that one aspect only, you might be missing out on the bigger picture.
Take Trump's "Dumbest Trade War in History" as the WSJ calls it. Why are e.g. Canadians not buying US goods and why are they cancelling vacations in the US?
Is it because they have better vacation options in Canada? I do not think so.
They are doing it because they take the bigger picture into account. They do not care about temporary discomfort it might bring them. They know that they need to send a strong message to Trump. And they are doing it with their own wallets.