Then how come they are offering lossless audio on Apple Music, and even (actuall physically!) imperceptible "Hi-Res Lossless"? Are enough dogs and bats paying for it to justify the extra bandwidth required by 24 kbps/96 KHz audio?
When catering to pseudoscience, arguably one really needs to go all the way. Do it like Sony, for example; go full "audiophile" and invent your own Bluetooth audio codec [1]. Or digitally sign your bits to make a special light go on on expensive hardware [2].
Delivering lossless 24/96 to the device and then downsampling it to 16/48 and AAC compressing it for the last meter over Bluetooth is just sad.
[1] https://en.wikipedia.org/wiki/LDAC_(codec)
[2] https://en.wikipedia.org/wiki/Master_Quality_Authenticated