Do you have any idea whether Substack drives traffic to, or sucks traffic from, your blog?
It looks like 8% of my newsletter signups are "from the app" according to the Substack dashboard - which I think is how they show signups that they've encouraged as opposed to signups I had myself.
I'm really just using Substack because they've solved email deliverability and they're free for me to use to send out emails.