Because managers likely prefer it due to corporate peacocking. The article clearly says this.
I like a day's worth of face time once a week or so. It's not because I like to show off to my colleagues or minions - most of my direct colleagues are not in the same country as me. I prefer it just because I'm the sort of person who prefers a little, but not a lot, of direct human contact when given the choice.
The managers get given the choice and may just prefer it innately. It's irritating that they elect to inflict it on others if it's not economically rational to do so.