The Iceberg Secret, Revealed (2002)

> Important Corollary Two. If you show a nonprogrammer a screen which has a user interface which is 100% beautiful, they will think the program is almost done.

> People who aren’t programmers are just looking at the screen and seeing some pixels. And if the pixels look like they make up a program which does something, they think “oh, gosh, how much harder could it be to make it actually work?“