They totally did. Sorry but no one but rightwing information wormhole seen NGO as something nefarious in principle. It is just laundering far right bullshit again.
This is demagoguery.
Naturally and as we all know, Zuckerberg is actually the reptile. And more to the point, it really was and still is next to nobody but some right wingers who were complaining about NGOs in that fashion -- it's an optics hurdle that has to be overcome, especially as it's usually only focused in on a couple offenders but ignoring many more.
Generally, it'll take more effort and tact to explain yourself as a result, and if we're talking about where it came from, it really does appear like it's just appeared suddenly out of the rightwing-o-sphere to many.