I think about this a lot. Consider the difference between the tidy signage of Tokyo versus the pell-mell streetfronts of Hong Hong. Societies should be able to choose how businesses impinge the public space.
I don't think this is as much as a "societies choose" as "some societies have no choice." The municipality I'm in now struggles with property tax revenues and has to stoop to what I'd call predatory revenue streams (gambling, ads, etc) to make up the difference. And it creates a feedback loop.