The best advertising for me is showing me a product and showing me how it's used -- the "Coca Cola will make you have friends and have a good time" style ads could be construed as manipulative, I totally get that, but if I see an ad that just says "here's the product, here's what it does" for a product that _actually_ solves a problem I have, that's pretty great in my book, and is a win-win for me and whoever makes the product.