The Olympics' Greatest Feat: An Unpaid, Highly Engaged Workforce
blogs.hbr.org
blogs.hbr.org
The R&D scientist, the shop-keeper and their "honest advice," the bartender who knows your name, and other examples of simply giving a crap, are used in service of "engagement," and "alternative customer experience[s]." There is not one iota of critique for how companies breed enthusiasm out of the people they pay, much less those who are volunteering, and least of all how crappy companies are made, but that's obviously not what they were trying to do...but what is the point of this story? Even people given to slavery without smiles aren't going to get anything out of this article.
Coming from the HBR, an site notable in irony for running this story at the same time the top-selling item in their store is a 7-page case study entitled, "PCL: A Breakdown in the Enforcement of Management Control." Maybe PCL just needed more happy volunteers? One thing is for sure: when half of your workforce is unpaid, it's not hard to make your numbers.
I can definitely say that at Zipcar, it's quite easy to find people that exhibit that same property, people that are genuinely enthusiastic about doing their job, helping you, and really want you to have a nice day. I think it's an important thing to seek out for any customer service oriented business.
In more relevance to the article: I'm pleased that there are enough British people out there willing to shed the stereotype of being negative about everything, because I was guilty of it. I'd actually love to do it if I had the time (I wonder what proportion are retirees? I've seen a few). Although working as a developer is clearly superior in almost every way to the grocery store job I had at the age of sixteen, I do still miss the personal interaction you get when you're meeting new people every day.
It is no wonder that you and most people felt bad about it.
That's because it's an editorial strategy to lead up with negativity before spending two weeks delighting their readers/viewer by describing how awesome it all is. You spotted it yourself: they don't even bother changing the stories.
I have to say I was wrong on every count. Every detail was thought of, the facilities were excellent and, as the article says, the "Games Makers" really were outstanding. Helpful, friendly, and enthusiastic. The soldiers filling in as security were equally so.
The project management of these games has been excellent. The only real let-down was the whole ticket buying experience.
All personal option below, Friday afternoon ramble Example when starting a new job, most people purposely hold back expressing themselves, they just want to fit in and keep people happy. There is a fear of over stepping boundaries, saying something that someone might take offensive all contribute to this “shut up and do your job”. The issue is that it’s hard to get a job, and people don’t want to rock the boat so heads down and work because the job is tied to their ability to live.
The People at the games have nothing to lose, no expectations, they are free to enjoy and present themselves as they wish. Someone in a job at a desk in a call centre for a bank does not get that freedom and never will. The bank needs that person answering phones as quickly as possible to make their wall board stats look good so their managers can get bonuses.
This whole article was interesting from the point of a small company and how a smaller company could empower its staff to enjoy their roles more and in turn the new hire staff they bring in would follow the same patterns. For main street corporates this is the last thing they want, cutting away efficiency for what? Staff that enjoy their jobs, ha-ha don’t be foolish drones are easier to control, also the people attracted to upper management jobs are generally in it for the money more than the “lets make a warm and happy team and all live happily ever after”
The guy writing this bit was getting excited over the idea of an energized work force for free, everyone likes the personal touch however in customer service roles they are given scripts and told what to say and how they should say it and told that if they step out of line or say something that is wrong they could lose their incoming and in turn the ability to live their life (who has savings anymore?) until they get another hard to find job.
If you do something for free you can do what you like, worse case you get sent home, in a job you can lose your job over expressing an option or spending too much time trying to help a single customer and in turn you lose your incoming (ability to live). No wonder people are more held back and reserved in their paying jobs than when they offer to do something for free.
/ramble
Keep in mind also that the olympics is a short term thing and a job is a long term thing. It's easier to remain enthusiastic over the short term and for something that you choose because you wanted to do it. As opposed to something you have to do.
So the group of volunteers is both self selecting and additionally short term.
In the world of software, daily scrum meetings come to mind. For me, coding is something I love to do. But if you give me impossible deadlines and manage me to death, I will hate it. When I hate it, I don't willingly work nights and weekends (I do that for love .. not for money). This creates a vicious cycle.
Likely there's a good dose of cognitive dissonance thrown in: people who are highly rewarded justify doing the routine task for the money; those without pay have no extrinsic motivation so their brain fools itself and finds intrinsic reasons to enjoy the task.
In the case of the Festivus of Athletes™ (not 2011, not 2013, but somewhere in between) the volunteers get to have an insider's experience they otherwise wouldn't have, it's short duration so they don't burn out and get bored, and they experience camaraderie with the other volunteers.
Acting ("When someone in LA tells me 'I am an aspiring actor', I ask 'Which restaurant?'"), fashion, arts, music, charity, design and architecture to some extent. Take for example http://workinculture.ca/ You would never see that many volunteer and unpaid internship positions in IT or engineering.
The timekeeper should not have been a 15 year old kid.
The culture of being a volunteer was incredible, and it almost felt like you were part of a cult (in a good way!). I think that biggest reason for the authenticity and commitment of the volunteers was the ongoing emphasis that the actions of any single volunteer could be the difference in ensuring that an athlete, spectator, media person, or official would have a great experience in Vancouver. The organizers made it clear that they were entrusting the volunteers in that responsibility to represent our city and country to the world.
I think that what you really get out of it [apart from access to some of the events] is a change of scenery and a break from the routine by doing something 'different'.
Plus we get special pink oyster cards (london transport) .
Other than "an engaged workforce is good," (duh!) it is difficult to draw any key lessons for my organization when we're seeking (like most of you here) retention, investment, and engagement over a span of years.