And why should I care? I won't be alive 50 years from now.
Besides, right now, what I care about is functionality. And, right now, my old Pebble offers far more of it than this jewelry for millionaires.
This thing is just a stupid Veblen Good[1], like a diamond ring, a Hugo Boss suit or a Porche Carrerra.
Remember, 150 years ago, millionaires used beaver fur top hats to show off. Have you seen any billionaire wearing them?