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I buy Lidl store brand biscuits as well as Lidl store brand cleaning products, among many other things, so I guess I would.

Lidl produces none of those, just brands them. More comparable would be something like Raid cookies I guess

Didn't google just buy deepmind and rebrand it too?

Lidl produces a lot of products on their own, as well as packaging (Schwarz Produktion) [0] https://en.m.wikipedia.org/wiki/Schwarz_Group